If building a winning team from the ground up isn’t your thing, skip this one.

We’re building something new at Fincart, and we’re looking for the kind of commercial leader who wants to help write the playbook, not inherit one.

Backed by $2.8M in fresh funding and everything Fincart has already built, you’ll have the backing of an established business and the ownership that usually only comes with starting one.

There won’t be many seats at this table. We’re deliberately building a small founding team with a high bar for who joins it. People who will challenge you, raise your game, and expect you to do the same.

Who We Are

Fincart is expanding their product offering and introducing a new vertical: a global MarTech product for ecommerce brands.

The idea behind it is simple: ecommerce brands spend enormous amounts of time and money acquiring customers. We want to help them generate more revenue from the customers and traffic they already have.

We’re building technology at the intersection of ecommerce, AI, retention, automation and customer engagement, with one very commercial objective: help ecommerce businesses make more money.

About the Role

Think of this as owning a business within the business.

You’ll lead one of Fincart’s core commercial verticals, owning the team, number and sales motion behind it.

You’ll coach the Business Developers, stay close to the deals that matter, build discipline around the funnel, and turn what works into a playbook your team can repeat and scale.

You’ll work directly with the Commercial Manager and closely with the founders, Product and Marketing. The broader commercial direction is set together. Your job is to turn it into results.

This is not a role for someone who wants to manage from a dashboard. You’ll be expected to stay close to the customer, the pipeline and the number.

The Work Itself

• Own your vertical’s number: Pipeline, conversion and closed revenue ultimately roll up to you.

• Build a team of exceptional sellers: Coach hard, raise the bar, identify gaps early, and make strong people materially better.

• Build the sales motion for your vertical: Figure out what wins, turn it into a playbook, and keep making it better.

• Get into the deals that matter: Unblock difficult opportunities, support negotiations, and know when your presence can change the outcome.

• Run the numbers, not just the meetings: Know your funnel inside out, forecast accurately, spot where performance is breaking, and act quickly.

• Bring the market back into the business: Turn customer patterns, objections and competitive insight into better positioning, product decisions and commercial execution.

• Work closely with the Commercial Manager: to turn broader commercial strategy into results across your vertical.

Requirements

• You have 7+ years of serious commercial experience, with a track record that stands out: We’re looking for the numbers, deals, teams and career progression to prove it.

• You’ve built high-performing salespeople, not just managed them: You know how to coach, challenge and develop strong sellers, and you can point to people who became materially better under your leadership.

• You’ve carried the number yourself: Before you managed sellers, you were an exceptional one. You know what it takes to create a pipeline, open doors and close because you’ve done it yourself.

• You’re commercially sharp beyond sales: You understand P&Ls, unit economics, pricing and working capital. You can move comfortably between a sales conversation and a business one.

• You have credibility in this market: You’ve built your career within ecommerce, logistics, fintech, payments, MarTech or enterprise SaaS in Egypt or the Gulf, with a strong network among senior decision-makers and ecosystem players.

• You have executive presence in both Arabic and English, and you’re AI-fluent: You can hold your own with a CEO, coach a seller five minutes later, and actively use AI to make yourself and your team faster and better.

It’s a Big Plus If...

• You’ve built or scaled a commercial team during a high-growth stage.

• You understand B2C business models, retention and the customer lifecycle.

• You’ve worked across multiple markets or with international customers.

• You’re active on LinkedIn, or want to build a meaningful presence in the market.

Benefits

• Your upside shouldn’t have a ceiling: A competitive package with performance upside tied to what you and your team build.

• Real ownership. Literally: ESOPs that give you a stake in a company that has grown more than 4x a year since 2023, and in the value you help create next.

• Build before the org chart fills up: You’re joining while the commercial organization is still being built. You’ll have the opportunity to shape the people, standards and playbook of your vertical from the beginning.

• Your next chapter gets bigger from here: Build a vertical that performs, build a team that wins, and your scope grows with it. More people, bigger markets, bigger numbers.

• Prove it here. Then take it global: Egypt is where we started, not where we stop. As we enter new markets, the people who built what works here will be best positioned to take it there.

• The basics, done properly: Social and medical insurance, plus transportation and travel allowances.